From a temple in Japan back to Amsterdam
I graduated in 1996 in Information Sciences, Advertising and Public Relations at the San Pablo CEU University in Valencia, Spain. I moved to Amsterdam in 2000 to join Cirque du Soleil (not as an artist, I know, that would have sounded far more intriguing) in the Marketing/Corporate Alliances team.
After that, I became Account Director at Wunderman, where I worked on international deployment projects for Land Rover and Jaguar brands.
I then moved to Vodafone Netherlands, where I headed the Brand for almost 5 years.
In 2018, already in my new phase as a solo entrepreneur, I got deeper into Retail, joining bol.com as Marketing Director (a.i.). I have followed the Executive Program of THNK School of Creative Leadership, and I have been a member of the board of ADCN and the Vodafone Netherlands Foundation.
After 23 years of non-stop work, in 2017, I took a pause and embarked on a 6-month journey to several islands in Asia and Oceania. Towards the end of my trip, during my stay at a temple in rural Japan, I realized I was entering The 2nd Half of my life, and I questioned myself: How am I going to live it?