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I moved to Amsterdam in 2000 to join Cirque du Soleil (not as an artist, I know, that would have sounded far more intriguing) in the Marketing/Corporate Alliances team. After that, I became Account Director at Wunderman, where I worked on international deployment projects for Land Rover and Jaguar brands. I then moved to Vodafone Netherlands, where I headed the Brand for almost 5 years. In 2018, already in my new phase as a solo entrepreneur, I got deeper into Retail, joining bol.com as Marketing Director (a.i.). I have followed the Executive Program of THNK School of Creative Leadership, and I have been a member of the board of ADCN and the Vodafone Netherlands Foundation. After 23 years of non-stop work, in 2017, I took a pause and embarked on a 6-month journey to several islands in Asia and Oceania. Towards the end of my trip, during my stay at a temple in rural Japan, I realized I was entering The 2nd Half of my life, and I questioned myself: How am I going to live it? https://images.squarespace-cdn.com/content/v1/606581134d3e5f4aea8f579f/1617267503614-LL5WI6BT2RU05TVIBY4E/Eva%2BRuiz%2BPress%2B2.jpg About https://www.evazahrawi.com/home daily 0.75 2021-05-03 https://images.squarespace-cdn.com/content/v1/606581134d3e5f4aea8f579f/1617267503614-LL5WI6BT2RU05TVIBY4E/Eva%2BRuiz%2BPress%2B2.jpg Home https://images.squarespace-cdn.com/content/v1/606581134d3e5f4aea8f579f/1617267532992-I3ZMAN0IR6MYE5CKU8O2/Eva+Ruiz+press2+copy.jpeg Home https://images.squarespace-cdn.com/content/v1/606581134d3e5f4aea8f579f/1617267627239-W3QSVFCB0NAKOXKI01NI/Trend+2020.png Home https://www.evazahrawi.com/stop daily 0.75 2021-05-03 https://images.squarespace-cdn.com/content/v1/606581134d3e5f4aea8f579f/1619444568363-Q8G9QDPFS2MDLSMLX3QG/should.jpg Stop - Words to Stop Using SHOULD Expectations are the quickest path to disappointment Nobody Should do Anything for you. We can’t expect everyone to behave the way we want Nobody Should be Anything. Want a different outcome? Ask for it https://images.squarespace-cdn.com/content/v1/606581134d3e5f4aea8f579f/1619444601526-OXYZ6S8PXIL19H39YE1L/need.jpg Stop - Words to Stop Using NEED Nobody has a crystal ball to know what we “need “ Where there is a need there is a void. Expecting others to fill it for us is avoiding responsibility We need to breathe, eat, sleep, drink and have a human connection. For the rest, we don’t really need anything. https://images.squarespace-cdn.com/content/v1/606581134d3e5f4aea8f579f/1619444626824-FDXWWEPWVE7LDCTAUD2F/why.jpg Stop - Words to Stop Using WHY Why is why we get in trouble. This small word provokes more conflict than we realize. Why is confronting, Why is questioning. Not the best starting point for a good conversation. https://www.evazahrawi.com/start daily 0.75 2021-04-26 https://images.squarespace-cdn.com/content/v1/606581134d3e5f4aea8f579f/1619439427591-YIKCMCC799NAK5GIKQTX/patience.jpg Start - PATIENCE If we potentially have another 30, 40, 50 years to go: to create, to produce, to enjoy, to deliver…what is the rush? Patience is the antidote to (often self imposed) pressure and stress. How to reach what you want? Have an attitude of “for as long as it takes” and trust that if we show up everyday it will happen. If you prepare yourself for what you want, there is a chance it might happen. If you don’t prepare at all, for sure it won’t. https://images.squarespace-cdn.com/content/v1/606581134d3e5f4aea8f579f/1619439948249-RGAJWWKDCWXDRXF6VGA8/preparation.jpg Start - PREPARATION Prepare even with the risk that it might not happen. Prepare for the way up and for the way down. Preparation might take years. 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